October 1, 2016

Whatsapp, Google Allo and BBM: See Why Allo Might Become Number One

Google Allo is one of the latests apps from Goole and I'm one of those who thinks Google's Allo messenger has what it takes to kick out Whatsapp messenger. Someone asked me, "is it because of the search feature", i said YES, including other features I have listed in previous article. The google assistant is just brilliant, smart and fast, however, it takes more than having better features to becoming first choice messenger for smartphone users- android and iOS. I have listed out some reasons most people, especially in Nigeria, may find it difficult to drop Whatsapp for Allo immediately.

Read: Google Allo and Google Duo : Download and Know About Google's Latest Apps



Firstly,  Popularity - Allo is new, so most people don't know about it, meaning if you have Allo on your smartphone, you won't get most of your contacts on it, they are probably on Whatsapp because even the market woman in the village knows or might probably have heard of Whatsapp Messenger.



Secondly, I think this is the biggest reason why most Nigerians won't drop Whatsapp for Allo immediately.
Whatsapp bundle - Most people who don't have money for data subscription probably turns to Whatsapp data bundle, which is amongst the cheap data plans, to stay in touch with friends online. There's nothing like Allo bundle, although it might be categorized into social bundles which is more expensive than the individual bundle plan.

BBM had better features compared to  Whatsapp Messenger but one of the reasons Whatsapp was successful over BBM was because of it's multiple OS compatibility . BBM then, was restricted to Blackberry devices only, meaning java, symbian, android, and windows users (80% of mobile phone users as at that time), couldnt "Ping". Whatsapp came at a time when Pinging ( instant messaging chat) was one of the "braging rights" of most Blackberry users in Nigeria. When people learnt that there was an app to "Ping" with BlackBerry users, everyone went for it and because the BlackBerry users wanted more contacts to chat or ping with, they started  using both BBM and Whatsapp messenger. With the advent of Android and fall of blackberry devices, Whatsapp won the race, even Facebook tried to rival with Whatsapp with Facebook messenger but wasn't successful because there were no convincing "special features" on it. We all know the later story ( Facebook bought Whatsapp for $19 billion).

Conclusion - For google to make Allo the number one messenger of choice to most people and to overtake Whatsapp ( just like Whatsapp did to BBM), they need massive and aggressive campaign and strategies because Allo already has what it takes to become number one. What is facebook doing about this threat from Allo? They spent a lot of money acquiring it, let's wait and see. Let's know your view via the comment section

0 comments:

are you confused? do you have any question or contributions? Please use the comment box below and we will get back to you asap